Services
Business Development
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Our business development process is designed to help your company grow through cold outreach. It has produced great results and substantial ROI across industries. Our team provides a fully managed service by learning as much as possible about you, designing the approach, utilizing the right tools and training our team members. We are the first point of contact for your prospects, establishing and maintaining the relationship with them while raising awareness about your brand and outlining the benefits your offering can bring.
Lead Generation and Appointment Setting
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Lead Generation and Appointment Setting are the backbone of any business development process. It’s also the most labor-intensive, time-consuming and least productive business development function with the highest turnover rate. This is the biggest challenge for organizations to manage internally, making it the most outsourced part of the business development process. Our team identifies the decision-makers and stakeholders on your specific offering and gets in contact with them using a multi-channel sequence of activities. This means that your time is spent having meaningful conversations with prospects who have an interest and need for what you provide.
Follow-up and support
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The large majority of deals never close due to insufficient follow up after a discovery/introduction call. Your account executive sends an offer and moves on to new prospects, while the prospect gets busy with a new or urgent project. Our BDRs take on the role of engaging with the prospect and reminding them of the action items and next steps, sharing information between the parties and gently nudging the entire process in the desired direction. This is especially helpful during long, complex sales cycles consisting of multiple stages.
Multi-Channel Approach
Phone
Over 90% of the meetings our SDR book include a phone contact. People that say B2B sales cold calling is dead haven’t worked with TopLead360. Our reps make upwards of 1000 cold calls every week, and we consistently book hundreds of meetings each month for our clients just from cold calls.
Our program is designed to allow our sales reps to focus more on making phone calls to book meetings. Unlike traditional call centers, our cold callers are dedicated to your account so they become more and more comfortable with your market rather than constantly switching between different clients every day.
With so many B2B sales and marketing teams relying on cold email marketing to generate meetings, it’s become harder than ever to catch the attention of buyers. Our cold email marketing service is designed to stand out against the noise and generate high-quality meetings in your target market. By utilizing our proprietary technology, our team is able to test messaging, enhance performance, and deliver every email directly to your prospect’s inbox instead of their spam box.
LinkedIn outreach has become a proven channel to generate high-quality meetings through outbound, and our proprietary technology makes it easier than ever to start conversations and ultimately book meetings with high-quality prospects. Rather than using expensive InMail credits for social outreach, we target the same prospects we’re sending emails and cold calling and connect with them on LinkedIn then send follow up messages to secure meetings.